To offer better game services in the overseas markets, NCsoft has decided to set up an overseas development team for its online game Aion. The team is expected to collect overseas players' opinions and suggestions, so as to offer different operation services in different countries. Mr. Lee has made deep researches on the preferences of the players in different countries, and compared the PvP elements. It shows that players in Europe prefer PvP and fortress wars, while those in Japan don't show much interest in PvP. Meanwhile, many people in America like playing games alone. They prefer to enter the game to do quests and quit the game after a short while. Compared to South Korea, Japan and America have more players who like quests better.

According to Mr. Lee, the overseas versions will set higher quest EXP gains and fewer death EXP losses than the Korean version. In Aion 2.0, the overseas players will not only enjoy a higher item drop rate after killing bosses, but also experience more convenience in many fields. Introducing game-changing components as in Aion: Assault on Balaurea and offering a WoW mount that makes the player travel faster are two different things, though. By making sure all players have access to all of Assault on Balaurea's content, NCsoft makes sure that it doesn't fragment its userbase between two versions of the game, and giving away the content for free could be best in the long run, so to an extent game design may play a factor in decisions that on the surface appear strictly business.